Ділова англійська мова для економістів:Навч.посібник:Ч.1.Питання маркетингу.Шевченко О.Л.,Тернова Б.М.—К.:КНЕУ,2002 Unit 1. UNDERSTANDING MARKETING
Text A. What is Marketing
Text B. The Core Marketing Concepts
Unit 2. MARKETING MANAGEMENT AND STRATEGIC PLANNING
Text A. Marketing Management Philosophies
Text B. Strategic Planning
Unit 3. MARKETING MANAGEMENT PROCESS
Text A. Factors of the Marketing Management Process
Text B. Developing the Marketing Mix
Unit 4. PRODUCT
Text A. What is a product
Text B. Product Classification
Unit 5. PRICING
Text A. Price
Text B. Costs
Unit 6. PROMOTING
Text A. Promotion Mix
Text B. Public Relations
Supplementary texts
Glossary of marketing terms
Abbreviations
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